SELECTED WORK · CASE STUDY TWO
Kelly Bangs
Editorial Strategy + Blog Management + Design-Team Storytelling
Launching and maintaining a creative blog that connects Kelly's digital products, her Illustrated Faith work, and the makers using those products in real life.
THE PROJECT
The blog needed to do more than announce things.
Kelly has a lot happening creatively.
She creates playful digital kits through Kelly Bangs Creative, and she also creates faith-inspired digital products as a key designer for Illustrated Faith.
The blog gives those two sides of her work somewhere to live together in a way that feels useful instead of scattered.
It lets people see what is new, but more importantly, it shows what people are actually making with the products.
The job isn't just to announce a new collection. It's to help people imagine what they could do with it.
PRODUCT STORYTELLING
A product page shows what something is. A story can show what it becomes.
Digital products can be hard to picture until you see someone actually use them.
The blog gives each collection more room to breathe. Instead of asking a shop image to do all the work, posts can show different projects, creative approaches, and ways a kit might fit into someone's own process.
That turns the blog into part inspiration library, part product storytelling, and part ongoing archive.
THE DESIGN TEAMS
Give the makers some room at the table.
Kelly works with design teams who take the same digital collection and make wildly different things with it. That is one of the most useful parts of the story.
I work with both of Kelly's design teams to gather their makes, organize what is being featured, and turn that material into blog content each month.
That means keeping track of contributors, images, credits, collections, timing, and the story connecting all of it.
The goal is not to make every project look the same. It is the opposite.
The interesting part is showing how different people take the same starting point and make it their own.
ILLUSTRATED FAITH
Same creative voice. Different kind of story.
Kelly's work with Illustrated Faith brings another part of her creative identity into the mix.
These collections are rooted in faith, scripture, reflection, and creative practice, so the editorial approach needs to make room for more than product details.
The blog can hold that work alongside her general craft collections without flattening either one.
They are different audiences and different kinds of making, but they still feel like they belong to the same person.
FAITH-BASED DESIGN TEAM STORYTELLING
One collection. More than one way into it.
The Illustrated Faith design-team features do something slightly different from a standard product post.
They show how one faith-centered collection can become journaling pages, layered projects, scripture reflection, paper crafts, and personal creative responses.
That matters because the product is only the starting point.
The real content is what happens when someone brings their own story, faith, and creative hands to it.
WHAT I WORK ON
The writing is one part. The rhythm around it matters too.
THE EDITORIAL SYSTEM
New products come and go. The story keeps moving.
A creative blog gets stale quickly if it only wakes up when there is something to sell.
The ongoing work is building a repeatable rhythm around launches, design-team makes, faith-centered content, and the creative stories already happening around Kelly's products.
THE RESULT
More than a shop. More than a feed.
The blog gives Kelly's creative work a place to keep living after launch day.
Products can be revisited through maker projects. Design-team members get space to be featured and credited. Faith-based collections can be explored with more depth. And people visiting Kelly's site can see not only what she makes, but what her creative community is doing with it.
That makes the blog less of an announcement board and more of a living creative archive.
Good editorial work helps a product become part of a story people can actually see themselves entering.
The product may start the story. The people using it are what make the story interesting.